About us

About HOD – Celebrating Style Across Generations

At HOD, fashion is more than just clothing — it’s a reflection of identity, culture, and confidence. We are a Pakistan-based fashion brand committed to designing stylish, comfortable, and high-quality clothing for kids, teens, and women. With a focus on tradition, creativity, and modern-day needs, HOD proudly brings you three specialized lines under one trusted name:

  • Bano – Fashion-forward clothing for kids

  • Safaa – Elegant and expressive attire for women and teens

Whether it’s a casual day out, a festive celebration, or a special family gathering, HOD ensures that everyone in the family looks and feels their best.

Our Mission

Our mission is to create premium-quality Pakistani clothing that reflects cultural richness and contemporary fashion trends. We believe that fashion should be comfortable, elegant, and accessible to all age groups — from toddlers to teens to women of all walks of life.

Bano – Kidswear That’s Playful Yet Practical

Bano, the kidswear line by HOD, is designed to add a splash of fun and color to your little one’s wardrobe. Children need outfits that are comfortable, breathable, and easy to wear, but that doesn’t mean they can’t be stylish too. That’s where Bano comes in — merging functionality with trendy designs.

We specialize in:

  • Kids’ Casual Kurtas – Perfect for everyday comfort and desi charm

  • Kids’ 2-Piece Suits – Coordinated sets that are stylish and effortless

  • Kids’ 3-Piece Suits – Including dupattas for a complete eastern look

  • Formal Kidswear – Ideal for weddings, Eid, birthdays, and special occasions

From rich colors and prints to fun cuts and traditional embroidery, Bano outfits are made with love, care, and lots of creativity. Our in-house designers keep your child’s comfort and individuality at the heart of every collection.

Safaa – Timeless Pakistani Wear for Women & Teens

Safaa is the fashion voice of women and teens who love tradition but live in the modern world. With graceful silhouettes, intricate embroidery, and rich fabrics, Safaa celebrates the essence of Pakistani heritage with a modern twist.

Our women's and teens’ collections include:

  • Embroidered Suits – Featuring handworked and machine embroidery for elegant wear

  • Printed Lawn Suits – Lightweight, breathable, and perfect for daily wear and summer seasons

  • Embroidered Lawn Suits – Blending comfort with sophistication for festive days

  • Jacquard Suits – Featuring textured patterns and regal designs for formal occasions

  • Festive & Semi-Formal Wear – For Eid, weddings, and all your celebratory needs

Whether you're shopping for a modest casual outfit or a luxurious festive dress, Safaa offers ready-to-wear Pakistani clothing that complements your personal style.

For Teens: Stylish, Age-Appropriate Fashion

We understand that teens are in a phase of self-expression. That’s why HOD creates trend-conscious, age-appropriate outfits for teens under both the Bano and Safaa labels. Just like our kidswear, the teen collection includes:

  • Casual Kurtas

  • 2-Piece and 3-Piece Suits

  • Stylish Formal Wear

All teen clothing is made from high-quality fabrics and features trendy cuts, subtle detailing, and modern silhouettes that teens love.

Designed in Pakistan – Made with Love

At HOD, every outfit tells a story of craftsmanship. We take pride in designing and manufacturing our products right here in Pakistan. Our experienced designers, pattern makers, and artisans work hand-in-hand to create collections that are rich in cultural heritage yet appealing to today’s aesthetic preferences.

From traditional embroidery techniques to contemporary cuts, each piece is created with attention to detail, color harmony, and fabric quality. We don’t just follow trends — we create them, while keeping Pakistani tradition at the core.

What Sets HOD Apart?

✅ Complete Family Fashion Hub – Clothing solutions for kids, teens, and women under one roof
✅ Premium Quality Fabrics – Only the finest materials used for durability and comfort
✅ Designer-Created Collections – Unique prints, embroidery, and cuts created by our in-house team
✅ Seasonal Variety – New collections each season to keep your wardrobe fresh
✅ Affordable Elegance – High-end style without the high-end price

Our Promise

At HOD, our customers are at the heart of everything we do. We promise:

  • Excellence in fabric and fit

  • Unique, fashion-forward designs

  • Reliable stitching and finishing

  • A smooth and satisfying shopping experience online and in-store

Whether you’re dressing your little one for Eid, buying a classy embroidered suit for yourself, or finding the perfect outfit for your teenage daughter, HOD is here to inspire your everyday fashion with timeless Pakistani flair.

Join the HOD Family

We invite you to explore our website and experience the diversity, elegance, and warmth of HOD. Follow us on social media to stay updated with our latest arrivals, seasonal launches, and style inspiration.

HOD – Where fashion lives in every generation.