At HOD, fashion is more than just clothing — it’s a reflection of identity, culture, and confidence.

Discover HOD

Welcome to House of Design (HOD), a Pakistan-based fashion brand passionately committed to designing stylish, comfortable and high-quality clothing for children, teens and women. With roots in tradition, flair for creativity and a clear eye on modern-day lifestyle needs, we proudly bring you three specialised lines under one trusted name.

• Bano – Fashion-forward kidswear, where playful meets practical. • Safaa – Elegant, expressive attire for teens and women. • And the overarching HOD identity—where every family member can look and feel their best. Whether it’s a casual day out, a festive celebration or a special family gathering, HOD ensures that everyone in the family steps out confident, comfortable and stylish.

Bano – Kidswear That’s Playful Yet Practical

The Bano line is designed for children who love to move, explore and express themselves—but parents who value comfort, durability and smart design. From everyday wear to special occasions, Bano delivers.

What makes Bano unique?

• Kids’ casual kurtas – perfect for daily comfort infused with desi charm. • 2-piece suits for kids – coordinated sets made stylish and effortless. • 3-piece suits (with dupatta) – a full eastern look for festivals, weddings and family events. • Formal kidswear – crafted especially for Eid, birthdays and those unforgettable moments. With rich colours, spirited prints, fun cuts and traditional embroidery, Bano outfits are created with love, care and endless creativity. Our in‐house design team places your child’s individuality and comfort at the heart of every collection.

Safaa – Timeless Pakistani Wear for Women & Teens

Safaa is the fashion voice for women and teens who embrace tradition yet live in a modern world. With graceful silhouettes, intricate embroidery and quality fabrics, Safaa celebrates Pakistani heritage with a contemporary twist. Explore our signature styles • Embroidered suits – hand-worked and machine detailed, for refined elegance. • Printed lawn suits – lightweight, breathable and perfect for daily wear and summer seasons. • Embroidered lawn suits – blending comfort with sophistication, ideal for festive days. • Jacquard suits – textured patterns and regal designs crafted for formal occasions. • Festive & Semi-Formal Wear – for Eid gatherings, weddings and celebratory moments. From modest casual attire to luxurious festive dresses, Safaa offers ready-to-wear Pakistani clothing that complements your personal style while honouring heritage.

Teens – Trend-Conscious & Age-Appropriate Fashion

We understand that teens are in a phase of self-expression. At HOD, we’ve created trend-conscious, age-appropriate outfits under both Bano (for younger teens) and Safaa (for older teens) that allow them to shine while staying comfortably within their style zone. Our teen collections include: • Casual kurtas • 2-piece and 3-piece suits • Stylish formal wear Each outfit is crafted using high-quality fabrics with trendy cuts, subtle details and modern silhouettes — all designed to let teens express themselves confidently and appropriately.

Why Choose HOD?

• Quality fabrics & craftsmanship: From everyday ease to formal grandeur, we prioritise comfort, durability and elegant finishes. • Designed with purpose: Each collection is tailored to the unique needs of kids, teens and women — no one-size-fits-all. • Rooted in culture, styled for the future: We honour Pakistani tradition while embracing modern design sensibilities. • Family-friendly brand: With both children’s and women’s lines, HOD makes it easy to shop for the whole family, under one roof. • Local brand, global outlook: Being Pakistan-based, we understand local tastes, sizes and festivities — and we bring that to every piece.

Shop With Confidence

Whether you’re picking an outfit for your little girl, your teenage daughter, or yourself — HOD makes it simple, stylish and meaningful. Browse our latest collections under Bano (kidswear) and Safaa (teens & women) today. Celebrate your family’s unique style and let every member shine with confidence.